About Emit Earth

Our founder began his journey in supply chain and operations over 20 years ago, working across high-growth startups and later at companies such as Apple. Somewhere along the way, while explaining his work to his spouse, he described himself as “the sustainability person” inside the company, long before sustainability became a business priority. That simple conversation planted the seed for what would eventually become Emit Earth.

Throughout his career, one challenge kept surfacing. Sales and marketing wanted to sell more: more SKUs, more variants, more shelf space. Supply chain’s job was the opposite. Budgets do not grow just because the product line does, so every addition forces a trade-off somewhere else. That discipline is not about slowing growth. It is about making the best use of limited resources.

In the second half of that career, colleagues came to know our founder by a different label: “the metrics guy” — the person brought in whenever a decision needed real numbers behind it, not intuition. Those two identities, formed twenty years apart, turned out to be the same instinct pointed in different directions. Emit Earth sits exactly at their intersection: a sustainability thesis, built with the numerical rigor of someone who has spent a career making decisions defensible with data.

Emit Earth is our answer to that thesis. Carbon shouldn’t be a compliance exercise sustainability teams handle separately from the business. It should be an operational constraint that procurement and supply chain teams manage the same way they already manage cost, capacity, and supplier risk. So we built the platform we wished existed: carbon accounting that speaks the language of supply chain professionals, not just emissions numbers, but supplier intelligence, risk metrics, and cost exposure analysis.